Engaging Landing Pages for Educational Card Games by Black Diamond Creatives LLC

In an era where digital experiences shape the way we learn and play, having an effective landing page is essential, especially for educational card games.

Black Diamond Creatives LLC(BDC) recognizes this need and has crafted engaging card games for all ages. These landing pages are meant to emphasize the cards themselves, explain how to play, and encourage imagination. These pages are key touchpoints for potential players, educators, and parents seeking to enrich the learning experience through play.

My role: UX/UI Strategist

Tools used: Figma, Carrd.io, and Canva

The Games

The purpose of these landing pages was to introduce not only the company but the games to those curious about the different products created by Black Diamond Creatives LLC(BDC).

The main goal of each game is to foster innovative learning within a group setting.

• Complexity- STEM-based education focusing on constructing a DNA strand and safeguarding it from mutation by altering codons.

• Arbitrage- aim to finish the game with the highest net worth by combining money, assets, and awards! You can succeed by playing as a museum or as the auction house.

• Quibble- create a believable story using the words on random cards provided at the start.

Landing pages are pivotal for turning visitors into users. They create a focused space for potential customers to discover a product without distractions. For educational card games, it is crucial to clearly convey the game’s objectives, age suitability, and educational advantages. For instance, research from HubSpot shows that businesses with optimized landing pages can boost conversion rates by as much as 300%.

UX Strategy

Utilizing Carrd.io as a means to provide straightforward contact access for BDC regarding their various card games.

Each landing page carried the same structure

• Game introduction

• Game Explanation

• Card Images

• Footer- with copyright date and logo for BDC

  
  

The email input for the sign-up section varies based on the amount of information present on the page.

Initially, the graphics for each card game were obscured by the excessive amount of text, making navigation difficult and cluttered. I used Figma to improve the visuals and design banners for Carrd.io by exporting PNGs from Figma.

Examples of this

'How to Play' portions of landing pages

Figma was used to clarify the purpose of each card game for potential buyers. The target audience is adults and educators, who can then introduce the games to various age groups.

Game Descriptions That Captivate

Each game features a compelling narrative highlighting its unique characteristics and educational advantages. This framework, developed by the marketing specialist, has been adapted for the landing pages to foster an emotional connection and encourage visitor sign-ups.

Email Sign up

Placing the sign-up was challenging due to the game's information needs. More explanation necessitated a top placement, while less information allowed for a bottom placement.

Company Introduction and Values

Beyond game descriptions and sign-up features, each landing page briefly introduces Black Diamond Creatives LLC.

The company's main landing page conveys its mission to advance educational innovation through engaging games. By emphasizing quality and learning, they build trust and credibility with prospective customers. This transparency aligns with consumer preferences; a Consumers International survey revealed that 75% of consumers prefer brands that share their values.

Final Thoughts

Black Diamond Creatives LLC's landing pages for their educational card games excel in design and functionality. Engaging game descriptions, a seamless sign-up process, and transparent company introductions effectively capture audience interest, enhance user experience, and drive conversions. As demand for innovative learning tools grows, Black Diamond Creatives LLC is well-positioned for success with these captivating and informative landing pages.