Herssa Ai the New type of Travel Companion
Updated: Sep 9
Planning a trip often means juggling multiple sites, comparing prices, and sifting through endless options. Leading to wasted time, missed deals, and decision fatigue.
Herssa, our AI-driven travel booking assistant, leverages machine learning and real-time data to swiftly create tailored itineraries. It simplifies travel planning, enabling users to concentrate on their journey rather than the logistics. This case study will explore my design process, including research and the creation of this hands-free booking application.
Team:
Me: Erica Wilson- UX/UI designer
Tools used:
Figma, Fig Jam, UX Pilot AI
Problem Statement-How can we use AI as a primary method for booking travel for customers who are in a rush or have a hectic schedule?
Challenge
Develop an AI-exclusive booking application that can work concurrently with main web app.
Goal
-Explore simpler ways to integrate AI decision-making, offering a seamless and more personalized experience for the user.
-Limit interaction on the main page and redirect to the main site whenever possible.
-Focus the application primarily on key features such as flights and hotels.
Why is this important?
Understanding your route and mode of transportation is essential for efficiency. Herssa AI is created to support seasoned travelers. Whether traveling for business or family visits, Herssa assists by alerting travelers and commuters about upcoming tasks, removing the hassle of checking various apps for updates or missing or expired documents.
MVP: Herssa AI travel assistant, specializing in flights and hotel reservations.
Additional features to include:
Trip library
Document library
Visa application consultation setup
Language translation setup
To gain an understanding of the primary booking market, I conducted a Competitive Analysis to see how other travel companies were adopting or using this.
I discovered that while the AI booking system is utilized in specific areas on other platforms, it has never been the main method for making reservations. Users needed to have their trips planned ahead of time and could subsequently modify them using the AI tool.
Key areas among our competitors:
Flight search using natural language
Itinerary building
WhatsApp communication with customer support
Voice-to-text feature
Itinerary creation
24/7 customer support
Where Herssa AI is applicable:
Direct booking
Available on both Android and iOS
Group travel
Collaborating with a travel-focused Chat GPT posed some challenges. Identifying which features are familiar to travelers and determining what additional inputs can enhance Herssa's functionality is crucial.
Public skepticism often surrounds AI chats due to concerns about security and potential errors.
By concentrating solely on travel and staying within the accommodation sector, many of these issues can be mitigated. This is due to Herssa being linked with the main Hermex Travels website, requiring users of the app to be Hermex members, thus acting as a supplementary tool for those not just casually searching for their next vacation.
Wireframe's
Mid-fidelity wireframes
To facilitate easy access to flight booking, certain information needed to be entered during sign-up, including passport and identification details. A document library was eventually added to enable various modifications to documentation, such as:
disability verification,
service animal documentation,
doctor's notes,
business travel verifications, etc.
My thoughts behind this: Anything that facilitates swift travel and allows travelers to easily duplicate their documents without the risk of losing them is advantageous. It's essential to implement security measures early in the check-in process, ensuring they are accessible to the user. Documents can be easily stolen or lost, and replacing them can be time-consuming without some form of verification, such as a photocopy.
High fidelity Wireframes
Whether users access the main app or the website for Hermex Travels, their profile information can be seamlessly used across both platforms. Future updates will integrate all Hermex Travels interfaces through the user profile, making it simple for users to update their information. This will ensure that the information remains secure for use on various platforms in the future.
Additionally, it will address the challenge of coordinating travel and expenses by tailoring the use of each interface to the traveler's level of experience and group size.
Other example of future updates
Ai translation screens
Key take Aways
Without UX Pilot Ai, this project would have taken significantly longer to complete. As a designer, the concept of this new type of Ai chat was unfamiliar yet futuristic, requiring me to adapt considerably to make Herssa easy to understand not only for myself but also for our audience.
Challenges I faced but managed to overcome:
If you encounter problems with padding and spacing in your design, consider using two frames instead of one. For instance, create a smaller frame and apply auto-layout to align all elements. Then, place it over the designated size you are using for the application.
Deadlines can come at any speed, and using your design process as a guide will help set the tone for strategy and expectation.
Be adaptable. The output can always change when users begin interacting with your interface.
Next steps:
Collect input from users after the launch
Make adjustments to development when needed
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